Ever wondered about the golden rule for video length in marketing?
There’s an ongoing myth that might be steering you wrong:
The shorter, the better.
Now I get it, makes sense on the surface, especially with platforms like TikTok and Instagram pushing for snappier content.
(Shoutout to the rising Gen-Z squad with short attention spans)
But if we’re slicing our message to just 15 seconds, why not go 10 seconds, 5 seconds or if that’s the case just post a picture instead?
Here’s the truth: There’s no such thing as content that’s too long, only too boring.
I often get asked, “How long should my videos be?”
But that’s focusing on the wrong detail.
What really matters isn’t the clock; it’s the value you deliver and how you deliver it.
Imagine sharing something groundbreaking.
If presented in a dull, monotone voice, even the most revolutionary idea will fall flatter than a pancake thrown off the Washington Monument.
C’mon admit it – we have all been there – someone reads their keynote slides verbatim & it keeps on dragging
You may be wondering what’s the secret to success in video marketing over the last decade.
EASY
A vibrant, unique on-camera personality – something that becomes more refined with time mixed with YOUR STORY.
So, let’s shift the focus.
Don’t dwell on the video length.
Instead, concentrate on cultivating your unique style and story on camera.
That’s your ticket to building a devoted audience that resonates with your message.
From there you can nurture them into your ecosystem & potentially convert them into paying customers.
Cha-Ching $$$
Let’s Chat About Your Video Strategy
Finding your voice and style might seem daunting, but you don’t have to do it alone.
Let’s uncover your authentic on-camera personality together, IGNITE your story & turn your videos from overlooked to IMPOSSIBLE 2 IGNORE.
P.S. Quick question: Who pops into your head when you think of long-form videos you watch?
Let’s take inspiration from them and carve out your unique path in the video content you create.
IGNITE THE WORLD