Fredericksburg, VA – 93.3 WFLS-FM, a Connoisseur Media radio station serving the
Fredericksburg region, has been named a finalist for the Service to Community Award (Radio – Medium Market) by the National Association of Broadcasters Leadership Foundation.
The honor is part of the Celebration of Service to America Awards, which recognizes excellence in community service, philanthropy, and impact by local radio and television stations across the country.
WFLS earned this national recognition for its ongoing community initiative, “Wet Nose Wednesday,” a weekly feature dedicated to helping local pets find their forever homes. The segment showcases adoptable animals from area shelters and rescues through engaging
in-studio interviews on the WFLS Morning Show with Jeff & Grayson, paired with video content created in-house. These videos are shared across WFLS’s social media platforms and website, significantly expanding visibility and increasing adoption opportunities.
“Wet Nose Wednesday” has become a beloved staple in the Fredericksburg community, connecting listeners with local shelters while making a meaningful impact on animal adoption rates.
“We are incredibly proud of the WFLS team and the impact ‘Wet Nose Wednesday’ has made in our community,” said Debbie Patten, VP/Market Manager of Connoisseur Media Fredericksburg. “While we did not win the award this year, being recognized as a finalist by the National Association of Broadcasters Leadership Foundation is a true honor. But the real reward is seeing these animals find loving homes. This initiative reflects our commitment to serving the Fredericksburg community in ways that truly matter.”